AitorAI Interfaces might force organizations to a major redesign of their digital experienceThe way AI-driven interfaces work might be the beginning of a major change in the experience and visual design of most organizations'…Sep 3Sep 3
AitorDualityIs technology good or bad? Some thoughts about how we are facing technology impact and consequences.Dec 14, 2023Dec 14, 2023
AitorinDeMagSignHow we broke the InternetAnd how it is breaking us. This article goes through the milestones we’ve reached through the Internet and reflects on the responsibilities…Nov 8, 2023Nov 8, 2023
AitorCreating components and libraries is crucial, but is a designingFor years I’ve seen designers focus too much on creating good libraries and visual design systems more than on creating better…Aug 16, 2023Aug 16, 2023
AitorThe invisible broken things behind a layoffThere are so many things we leave behind at the unexpected moment of a layoff — a letter to my peers.May 17, 2023May 17, 2023
AitorNecesitan crecer las empresas cada año?La creencia es que todas las empresas tienen que crecer constantemente. Cada trimestre, cada año, todas ellas. ¿Ves el problema?Oct 28, 2022Oct 28, 2022
AitorinBootcampDo companies need to grow every year?What if growth is the wrong thing to do?Nov 7, 2023Nov 7, 2023
AitorinUXuariosLos unicornios no existen.La palabra unicornio define a un animal místico, imaginario e inexistente. Es confuso que se celebre tanto cuando las empresas alcanzan…Jul 15, 20221Jul 15, 20221
Aitorinfrog VoicesEl miedo y el diseñoSe espera que un diseñador tenga innumerables habilidades, y ninguna resulta tan eficaz como lograr gestionar los miedos propios y ajenos.Sep 8, 2021Sep 8, 2021
AitorinUXuariosEl miedo y el diseñoInnumerables ‘skills’ se piden hoy a un diseñador. Pocas de ellas serán tan eficaces como la capacidad de gestionar el miedo, propio y…Apr 28, 20212Apr 28, 20212